Some of the most rewarding work I’ve done —here’s a glimpse of that journey.
Key Projects at CRED
CRED Cash (Digital Credit Line | $2.3 billion Loan Book)
Designed and scaled CRED Cash, now India’s top 5 digital lending product.Owned borrower experience from 0→1, driving $190 million + monthly disbursals and building a $2.3 billion+ loan book. Focused on simplifying credit journeys, improving first-time activation and repeat borrowing retention.
CRED Escapes (Luxury Travel Platform | 100+ Global Destinations)
Led design for CRED Escapes — a premium travel platform unlocking 100+ global destinations for CRED members. Reimagined travel e-commerce with editorial storytelling, driving 3x engagement vs traditional listings. Positioned CRED beyond fintech, expanding its lifestyle ecosystem alongside the CEO and design leadership.
CRED Pay (Bill Payments Platform | CRED’s #1 Revenue Line)
Led design for CRED Pay, a bill payments product serving 11 million+ monthly active users — covering rent, education fees, and business expenses, later expanding to utilities like insurance and electricity. Simplified complex payment flows and built trust in large-value transactions as the platform scaled into CRED’s top revenue line.
Founder & Startup Partnerships
All things design at Stable Money (FD Investment Platform | $125 million Fintech)
Led design for Stable Money, India’s fastest-growing Fixed Deposits investment platform — building the brand, app, and web from 0→1 in 60 days. Grew to $50 million in investments within 90 days. Built and mentored a 4-person design team.
All things design at Hallparty (Smart Student ID Super-App)
Led design for Hallparty, a student ID super-app combining payments, identity, and campus services. Owned end-to-end design across app, web, and physical cards, driving adoption through character-led storytelling while ensuring banking compliance.
All things design at AICamp (B2B AI Platform | 100+ LLMs)
Redesigned the brand website which directly contributed to 2X increase in enterprise leads. Drove Product Hunt launch strategy → #2 Product of the Month, 700+ upvotes in <24h. Currently leading design revamp of the core chat dashboard, introducing industry-first collaboration features.
All things design for Finly’s launch
Currently in limited beta, I designed Finly's credit card management app and brand identity from 0-1 in 3 weeks. Created complete product design system for US market launch consisting of app, brand assets, and marketing collaterals.
Recent Work
Confidential
Currently leading strategic consumer product design at Razorpay. The details are confidential, but happy to discuss my approach and impact over a meeting.
Features
A few kind words from people I’ve had the privilege of working with — across product, design, and leadership teams.
“Dharam played a big role in getting Stable Money off the ground. He joined us early, blended right in, and moved fast. A lot of what we launched — and how quickly we launched it — was because of his work.
He doesn’t just design screens. He understands the business, asks the right questions, and builds what actually matters. He also helped us hire and mentor our first design team, and set up a foundation we still rely on.”

“Dharam was core to building and scaling CRED Cash from the ground up. Over three years, we tackled some of the trickiest product challenges, and he always brought sharp thinking, speed, and a calm approach to problem-solving.
He has a knack for spotting what’s not working — whether it’s a broken flow or a drop-off in the funnel — and fixing it with clear, focused solutions. He’s just as strong at building new features as he is at improving existing ones.”

“Dharam was one of the people I could count on, no matter how high the stakes. He handled tough problems without making noise, stayed close to the details, and always had a clear sense of what good looks like.
At CRED, he was an anchor for the design team — not just in terms of output, but in how he worked with product, engineering, and other designers. Calm, reliable, and sharp.
He didn’t need managing. He just got it done.”

“Dharam jumped into a complex product and quickly started solving problems we’d been circling around for weeks. He didn’t overcomplicate things — just focused on how people would actually use what we were building.
He cleaned up confusing flows, spotted friction we hadn’t noticed, and made us think harder about how we were building, not just what we were building. All of this while moving fast and needing very little direction.”

“Dharam has that rare ability to zoom into the details and zoom out to the bigger picture — and knows exactly when to do which. He’s fast, focused, and has great product intuition. We worked with him during a critical phase at 100ms AI, and he just got it — the problem, the users, the constraints, the priorities.
He doesn’t overcomplicate things. He listens well, asks the right questions, and delivers work that moves things forward. No fluff, no hand-holding. Just solid, thoughtful execution.Would happily work with him again.”
